Product name ideas

Naming dies in group chats. Generate a wide list quickly, then narrow it with reactions in one short session — the goal is a shortlist of three you can check for domains and trademarks, not consensus on a single winner.

10 starter cards you can use today

Go wide before you judge

Collect fifty candidates before anyone reacts. Early criticism kills the odd names, and the odd names are where the good ones usually come from.

Shortlist with reactions, decide with a person

Reactions give you the shortlist fast. The final pick should be one accountable person — naming by committee produces the blandest survivor.

Check before you fall in love

Take the top three away and check domain availability, trademarks and how the name reads in your other markets before announcing anything.

Frequently asked questions

How do you choose a product name as a team?

Generate broadly, shortlist with quick reactions rather than discussion, then hand the final choice to one person. Voting to consensus reliably picks the least objectionable option.

Can AI come up with product names?

It is good at producing volume and unexpected directions in seconds, which is exactly the part humans are slow at. Judgement about fit, trademarks and how a name ages stays with you.

All brainstorm topics