Marketing campaign ideas
A campaign brainstorm produces its best material when the constraints are on the table from the start: the budget, the audience and the date. Without them you get a list of things nobody can execute.
10 starter cards you can use today
- What does our best customer say about us in their own words?
- Which objection do we hear on every sales call?
- What could we publish that only we could write, because of data we have?
- Where does our audience already spend time that we ignore?
- What is the smallest campaign we could run this week for under a hundred euros?
- Which existing page gets traffic but converts badly?
- What could we do that a bigger competitor structurally cannot?
- Which customer story would make a prospect recognise themselves?
- What do people search for right before they need us?
- What would we run if we had one shot and one channel?
Put the constraints on the board first
Budget, deadline and audience as cards before anyone adds ideas. It keeps the session from producing a Super Bowl ad for a team of three.
Separate the angle from the channel
Collect angles first, then decide where each one runs. Starting from channels produces the same tired list every quarter.
Pick one and date it
End the session by choosing a single campaign with a launch date and an owner. Everything else stays on the board for next time.
Frequently asked questions
How do you run a marketing brainstorm that produces usable ideas?
State the constraint, collect angles in silence for ten minutes, react to shortlist, then discuss only the top three and leave with one dated commitment.
Can AI generate campaign ideas that are actually specific?
It gets more specific the more context you give it. Describe the product, the audience and the constraint in the topic field rather than typing 'marketing ideas'.
All brainstorm topics